BNP Paribas Open
Worked closely with developers to completely relaunch the website prior to the 2018 tournament. This expedited project included all new copy and content sections, focusing more on the fan experience and destination while tying in the tournament’s theme of Tennis Paradise. In addition to writing all fresh copy, identified colorful and vibrant imagery to illustrate the message. The new website resulted in a 25% increase in web sales.
Also worked with an app developer to create a tournament app prior to the 2018 tournament.
Led the full content audit and complete rewrite of the Natural Retreats website. Wrote almost all of the web copy for both the main and destination-specific pages, including home and property descriptions. Ideated and implemented the addition of the the Natural Retreats Experience Guides, seasonal itineraries and location suggestions, written in the voice of each Xplore Team Member. Contributed regularly to the Natural Retreats blog/journal.
Chicago Electric Boat Company
Led a complete audit and rewrite of all content on the Chicago Electric Boat Company website in conjunction with a web redevelopment, prior to the 2017 season. The new website resulted in a 34% increase in web sales the season.